Marketing & Business consulting for PRIVATE higher Education Institutions

Student Recruitment
Effective student recruitment is the backbone of any thriving Private Higher Education Institution (PHEI). I offer a comprehensive approach to student recruitment, combining data-driven strategies with an understanding of current market trends. By identifying and targeting the right prospective students through multi-channel marketing campaigns, I can help your institution increase its reach and appeal to high-quality applicants. My recruitment strategies are designed to engage students where they are, using digital marketing, social media, and targeted in person outreach to capture attention and drive enrolments.

Enrolment Procedures
A streamlined, student-friendly enrolment process can make all the difference in securing applications. I work with institutions to evaluate and refine their enrolment procedures, ensuring that each step is clear, efficient, and welcoming to new students. By optimising your enrolment procedures, we reduce barriers to entry, enhance the applicant experience, and increase conversion rates from applicant to enrolled student. My approach includes training staff in best practices, implementing user-friendly online application systems, and ensuring compliance with regulatory standards.

Sales Training
In Private Higher Education, every interaction with a prospective student or their family is an opportunity to convey the value of your institution. I provide tailored sales training that equips your team with the skills and confidence to effectively communicate your institution’s unique benefits. My training programmes focus on consultative selling, understanding student needs, and building relationships, enabling your team to guide prospective students towards enrolment in a supportive and persuasive way. With my sales training, your team will be prepared to drive enrolment growth and improve recruitment outcomes.

Sales Processes
An organised and consistent sales process is essential for converting leads into students. At GBH Consulting, I help institutions develop and implement robust sales processes that guide prospective students from initial inquiry to final enrolment. This includes creating clear steps for follow-up, lead nurturing, and personalised communication. By establishing a structured sales process, your institution can ensure that no lead falls through the cracks, while also building stronger relationships with prospective students. I also incorporate CRM (Customer Relationship Management) systems to streamline and track interactions for maximum efficiency.

Student Retention
Recruitment is only half the battle – retaining students is equally critical for sustained growth and success. I provide strategies and insights into creating a supportive, engaging environment that encourages students to stay and complete their programmes. This includes developing early alert systems for at-risk students, enhancing academic support services, and fostering a strong sense of community on campus. My retention strategies are tailored to the unique needs of your institution, helping to improve student satisfaction, increase graduation rates, and protect your investment in each student.

Student Experience
A positive student experience is essential for fostering loyalty, satisfaction, and engagement. At GBH Consulting, I focus on enhancing every aspect of the student journey, from the initial inquiry to graduation. I work with institutions to create a supportive, enriching environment that addresses student needs holistically. This includes strategies for effective communication, responsive support services, meaningful student activities, and a nurturing campus culture. By prioritising the student experience, your institution can improve retention, build a strong community, and ensure students feel valued throughout their academic journey.

At GBH Consulting, my goal is to help your institution thrive by attracting, enrolling, and retaining high-quality students. With proven strategies, tailored solutions, and a deep understanding of Private Higher Education, I am committed to your institution’s success. Let’s work together to unlock your institution’s full potential.